Twitter Marketing- The Best Tool To Promote Your Business

Twitter is one of the most popular social platforms in the recent years. It has more than 300 million active monthly users and is a great tool for marketing your business. We all know LinkedIn is the main place where businesses and professionals connect and promote their companies; however, Twitter provides a much more personal approach and, in my opinion, a better networking environment. Moreover, it’s easier as well as quicker to grow your followers on Twitter than on most of the other social media platforms. This way you have a much bigger audience to share your updates with. Facebook, for instance, is limiting the visibility of your posts, which means just a certain percentage of your fans will actually see them. Twitter, on the other hand, does not, which means your tweets could potentially be seen by all your followers.

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Now, that we defined Twitter is an amazing marketing tool above others, we need to figure out how to reveal its full potential in order to achieve optimal results. First of all, you need to start by modifying your profile. If you’re a company or a freelancer, you need to have your logo as a profile picture. If you’re a professional, you need a professional photo of yourself. Your bio is crucial as well. This and your profile picture are the things people see first. This is the so called ‘first impression’ about you, so make sure it rocks! Second step in building up your Twitter presence is to find relevant people/businesses to connect with. Don’t just follow random profiles, be selective. This way you show you have a strategy and you have clearly defined your goals. For instance, I use my Twitter profile for three main things: 1) to promote my website/blog posts, 2) to promote my services and myself as a freelancer and 3) to connect and engage with key people within the industry.

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It’s very important to have links re-directing to your website/blog in the little field under your bio. As I mentioned earlier, this section is the first thing people see in your profile, so make sure you embed all your important links in there. Now, that you are ready to start your Twitter marketing, you need to make sure you have valuable content to share. Your content is what builds your reputation among your audience, so you need to provide quality. Another important thing in terms of networking is when you start your tweeting activity, don’t just share your own content and nothing else. Re-tweeting your audience’s updates is an excellent way to engage. This way you show you value their work and encourage them to share yours as well; plus is a good way to win more followers. And don’t forget to add relevant hashtags. This way you make it easier for people with the same interests as you to find you and follow your updates. Favouriting your audience’s tweets is another good networking method, so whenever you spot a decent piece of content, just hit the star button!

Twitter-Marketing

Now you’re ready to start your Twitter marketing, so start experimenting with it to see what works best for you. Hope my little guide helps you identify the benefits of Twitter as a social media marketing tool and gives you a general idea on where to start from. However, social media is very time-consuming, so if you don’t have time to build your profile and manage it yourself, contact me and I will give you advice or build it for yourself. For more information, visit my website: www.worldofcreativecomms.com and let’s achieve decent results together!

Lidiya Kirilova

Having Great Blog Content- Now What?

Blogging is very important part of social media nowadays. Most businesses have company blogs, most professionals have professional blogs, and many people have personal blogs, where they share opinion and information on different topics. There are so many good blogs out there but the one thing in common they all have is the challenge to stand out of the crowd and make their target audience get an interest in what they have to say and most important- make it engage. But how do you achieve this, especially if your blog is new?

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I’ve read recently in a post by Blog Marketing Academy that in order to achieve success with your blog, you have to do it all- be the ideas person, the executive, the designer, the writer, the researcher, the business person and so on- you have to wear all these hats at the same time. However, no one is good at everything so people are doing only what they enjoy in a blog- some love writing so they will have great content but presented in a boring way, others love design so they will have an attractive and eye-catchy blog, which, however, is not worth reading. That is why most people don’t get the desired results and give up too quickly. Patience and consistency are two virtues you must possess, if you want to have a great blog. It takes time and a lot of hard work before you get the results you want.

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Networking with other bloggers in your field is essential in order to increase your visitors’ number. This is one of the most effective ways to get noticed. Comment on other blogs, topics you are discussing in your blog as well and never forget to link to your blog. Follow other bloggers too as some of them will follow you back (You follow, I follow) and this way you will expand your network. Another very important thing is to link your blog to other social media platforms such as Facebook and Twitter. Create Facebook and Twitter pages for your blog and expand them as well. Also don’t forget to attach it to your LinkedIn profile. Promote all new posts you produce and try to engage relevant people to discuss them on Facebook, Twitter and LinkedIn.

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To summerise, these are the steps you need to follow if you want to have a successful blog:

  • Come up with a great idea for a blog, create stunning design and write engaging content (don’t forget to do a proper research on the topics you’re discussing).
  • Brand yourself, create your own logo and unique style that is recognisable and memorable.
  • Be patient and consistent, don’t expect immediate results; if you work hard, you will achieve great results.
  • Prepare weekly plans with the activities you’re going to have on your blog.
  • Once your blog looks great and have a few posts (3-5) you find interesting and engaging, start promoting it.
  • Follow other relevant bloggers and engage on their blogs.
  • Create Facebook and Twitter pages for your blog and link it to your LinkedIn profile too.

With these simple tips you can achieve amazing results and make your blog popular among your target audience. And don’t forget simplicity is the ultimate form of sophistication.

Lidiya Kirilova