The Power of Infographics And Why We Should All Embrace Them

Infographics came to the visual scene recently and haven’t left since. It’s amazing how something so simple at a first glance, can make such a big difference to your business. I firstly took an interest in infographics about a year ago, when I started work for a content marketing agency. I immediately recognised the benefits of using infographics as they are very informative, catchy and visually creative. Simplicity and complexity blend together to form an incredibly good, end product!

Below is an infographic I did for a health company some time ago. Even dry material such as desease stats, could be presented in an accessible way and this is what makes infographics so great. The one I made is not so professionally done as I did not have an access to a proper software so had to use a free, online one, which limits you in terms of design. Still, the main points have been made; besides, this is a much better way of presenting particular findings than providing your audience with, say, a thick, boring report. Don’t you agree?

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Infographics are great marketing as well as PR tools, because they summarise big amounts of dry and boring content and present it in a visually creative way. The benefits of visual content have been recognised recently, and more and more practitioners out there are making good use of these. But what is it that makes infographics so special? Here are some stats, which give answer to this question:

  • 90% of the information transmitted to the brain is visual;
  • 65% of the world population consists of visual learners;
  • 1/2 of the brain is dedicated to visual function;
  • The brain processes visual information 60,000 times faster than textual information;
  • Practitioners who use infographics grow in traffic 12% more than those who don’t;
  • In March 2012, #infographic was tweeted 56,765 times;
  • Infographic production increases by 1% every day;

So, if you are not using infographics in your business, you’d better consider starting to do so. Be creative, be visually-friendly and remember, simlicity is the key to success.

Lidiya Kirilova

Is PR More Aligned With Marketing Than It Used To Be

Today I read an article by B2B Marketing on the connection between marketing and public relations nowadays. The results revealed in the B2B PR Agencies Repot 2015, suggest that 96 per cent of PR agencies think ‘PR is more mixed in with marketing than it used to be’ as the result of rapid digitisation. Moreover, 74 per cent said that nowadays ‘PR agencies are competing with marketing agencies much more.’ In this post I will attempt to analyse these results and explain why the border between marketing and PR is fading and will become even more blurred in the future.

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Originally, public relations (PR) is part of the marketing communications mix. However, PR evolved a lot by itself and became a whole new discipline. While marketing is more associated with sales, PR is focusing on communicating and building relationship with its various publics. At the end of the day, both marketing and PR aim to increase profit, but where the real difference comes from is in the means they use to achieve it. 

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Nowadays, things are completely different than they used to be, say about 5 years ago. This is when I started my first year at university and what I remember is social media was still at its dawn, marketing was all about sales and profit, and PR was mainly associated with press releases and the traditional media. During these years we have witnessed the dramatic changes PR and marketing have gone through, and their transition from traditional to digital. Originally, social media was rather associated as part of PR than marketing since it’s all about media and communication. But soon marketers also started seeing the huge potential social media has, and the opportunities it provides. And this is how the border started fading away.

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These days every business, as well as practitioner from any industry that pretends to be successful, is supposed to have well developed social profiles. A website, Twitter, LinkedIn and Facebook profiles are a must. Digital marketing, content marketing, visual marketing, infographics, etc. are all innovative means of reaching the customer who has become much smarter and informed than they used to be. Technology and digital media are the things that are uniting marketing and PR nowadays and they are likely to make them bond with each other even more.

Lidiya Kirilova